Products & Subscriptions
Coupons & Discounts
Set up and manage promotions, coupon codes, and discounts to boost conversions.
You can create and manage coupons to offer discounts on subscriptions, one-time charges, or promotions.
Types of Discounts
Percentage-based (e.g., 10% off)
Fixed amount (e.g., $20 off)
Free trial extension (e.g., +14 days free)
Limited-time offers
Example JSON:
Applying Coupons
Coupons can be applied during checkout or to an existing subscription.
If a customer already has a discount, applying a new coupon will replace the old one unless stacking is enabled.
Coupon Restrictions
You can control how coupons are used:
Limit total redemptions (e.g., first 100 customers)
Restrict by product or plan
Set expiration date
Allow stacking or prevent overlap
Table example:
Restriction | Example Value |
---|---|
Max redemptions | 500 |
Expiration date | 2025-12-31 |
Applicable plans | Pro, Business |
Stackable | No |
Testing Coupons in Sandbox
Always test discounts in the Sandbox before going live.
Tip: Use test customers and trial subscriptions to verify discount logic.
Best Practices
Use percentage discounts for flexibility across currencies
Set expiry dates to create urgency
Limit redemptions for exclusive campaigns
Monitor coupon performance in analytics reports
Summary
Create flexible coupons (percentage, fixed, trials)
Apply them at checkout or on existing subscriptions
Restrict usage with limits and expiry rules
Test everything in Sandbox before launching promotions